LinkedIn is one of the fastest-growing social media platforms in the world. Unlike Facebook, it‘s still possible to get great outreach without paying for it. Despite this, many organisations and individuals merely use LinkedIn for recruitment, employer branding and job searches. At Malmö University, we primarily use LinkedIn to strengthen the image of how our research and collaboration work towards a better society. Highlighting the importance of channel strategy, quality content and knowing the perks of this often under-utilised social media platform, this webinar will give you an insight in how to increase your outreach and follower engagement on LinkedIn in a strategic way.
Ellen Albertsdóttir is a research communicator at Malmö University. As a senior strategist with over 10 years’ experience in storytelling and making science accessible to a wide audience, Ellen has a proven track record within social media. She has managed the University’s LinkedIn page for two years, successfully utilizing it to highlight research and collaboration.
This webinar will take place 04 February from 14:00–15:00 CET (UTC+1), please check your local time if you are outside of the Central European Time Zone.
Register at: https://nettskjema.no/a/176919 to receive a link to the Zoom room before the event.