Mike Young launched a new index in 2019 that ranks and compares scientists’ social media impact. It uses a new method to compare scientists based on their follower numbers on the social media platforms most relevant for scientists and researchers – namely Twitter and LinkedIn. The first iterations of the index (2019 and 2020) were for the Greater Copenhagen / Øresund region and for Denmark. In 2021, the index will include other measures of impact – and other regions. The results, and the feedback from participating scientists, offers lessons to all communications staff at universities. In this webinar, Mike will focus on the lessons from the index on improving research outreach, and on how scientists can be nudged into becoming science ‘ambassadors’ for their universities. How does your university encourage scientists’ social media activity and behaviour? In the last part of the webinar, your feedback will be appreciated and discussed.
About: Mike Young does science communication and social media courses for researchers through his own Mike Young Academy. He used to be Editor of the University Post, an English-language media hub at the University of Copenhagen for students and scientists (2009-2016).
This webinar will take place 09 March from 14:00–15:00 CET (UTC+1), please check your local time if you are outside of the Central European Time Zone.
Register at: https://nettskjema.no/a/176924#/page/1 to receive a link to the Zoom room before the event.