Managing Strategy – The Art of Translating Policies into Daily Practices

 Click for speakers PPT’s and event photos 

For social media please use #nuasreykjavik and @kringvarsson for photo-credentials. For other use please credit Kristinn Ingvarsson and University of Iceland!

“Managing Strategy – The Art of Translating Policies into Daily Practices”

The planning group for the NUAS Faculty Administration Workshop in Iceland (September 1-2, 2022) is proud to announce that registration for the conference is now open!  This year’s theme is Managing Strategy – The Art of Translating Policies into Daily Practices. 

We present an interactive programme with a combination of speakers and round table discussions. For more information, please see the programme or event overview on PDF.

The target groups for the workshop are faculty level administrative directors and leaders with general administrative or service responsibilities for their organization, (e.g., directors of faculty, administrative managers, heads of administration, services managers, and equivalent, middle management in the university). Heads of administration or equivalent at department level are welcome too, as well as all other university administrators who find interest in the workshop. We are expecting 50-60 participants from Iceland, Sweden, Denmark, Norway, and Finland, making the event a unique opportunity to share, learn, mingle, and build a valuable network across the Nordic countries! 

We look forward to welcoming you to Reykjavík for our NUAS Faculty Administration 2022 Workshop! 

On behalf of the NUAS Faculty Administration Group, 

Sigríður Björk Gunnarsdóttir
Managing Director
School of Social Sciences
University of Iceland

Minna Domander
Head of Administration
Faculty of Social Sciences
University of Turku



Registration Start
April 1, 2022 

Early Bird Registration End
May 1, 2022 

Registration End
June 1, 2022 

Workshop Start
September 1, 2022 

Workshop End
September 2, 2022 




The workshop is held in Iðnó (pronounced “I-th-no”), an event venue, in the heart of Reykjavík.  

Iðnó is a place of curiosity. An attractive, accessible, and inspiring place for ideas and stories. The building combines in one place history, tradition, and culture, dating all the way back to the year 1897 when it started out as a theatre. Iðnó is a living monument of older and simpler times, all the while being a modern rendezvous for people of all classes and ages. 

The address of Iðnó is Vonarstræti 3, click on the link to find the venue on Google Maps. 



Thursday, September 1, 2022 

08.30 – 09.00  Workshop check-in / Registration  

09.00 – 09.30  Workshop Opening
(1) Welcome by Jón Atli Benediktsson rector of the University of Iceland
(2) Welcome by the NUAS planning group 

09.30 – 10.15  Session 1 with Satu Teerikangas (via Zoom)
Strategic change and change management  

10.15 – 11.00  Group discussions 

11.00 – 12.00  Lunch  

12.00 – 12.45  Session 2 with Steinunn Gestsdóttir
Implementing and evaluating change 

12.45 – 13.30  Group discussions 

13.30 – 14.00  Coffee break 

14.00 – 14.45  Session 3 with Tore Tungodden
Policies and daily practices 

14.45 – 15.30  Group discussions 

15.30 – 16.00  Session 4 with Berit Kollberg Rossiné
Strategic communication 

16.00 – 16.15  Summary of the day 

16:15 – 17:45  National Museum Tour 

18.30 NUAS  Workshop Dinner 

Friday, September 2, 2022 

08.30 – 09.15  Session 5 with Marianne Granfelt
Implementing strategies – are there any effects? 

09.15 – 10.00  Group discussions 

10.00 – 10.30  Coffee break 

10.30 – 11.30  Session 6 Pt. 1 with Søren Barlebo Rasmussen
“Strategic leadership” – an interactive session  

11.30 – 12.30  Lunch  

12.30 – 14.30  Session 6 Pt. 2 with Søren Barlebo Rasmussen
“Strategic leadership” an interactive session 

14.30 – 15.00  Summary of the day and Closing of the Workshop  


National Museum Tour, September 1 at 16:15 

A guided tour of the National Museum has been arranged for our guests on Thursday September 1 at 16:30. The museum’s permanent exhibit tells a story of about 1100 years of (recorded) settlement in Iceland through about 2000 objects, ranging in time from the Middle Ages to the late 20th century. The museum is located on the University of Iceland campus grounds. 

NUAS Workshop Dinner, September 1 at 18:30

The NUAS Workshop dinner will be held at the workshop venue on Thursday, September 1 at 18:30.   


Click for event overview on PDF


Thank you for your interest in the event. Due to high participation, registration for the 2022 NUAS Faculty Administration Workshop has been closed!


Early Bird Registration Fee 
ISK 83.000
Until May 1, 2022 

Standard Registration Fee
 ISK 95.000
After May 1, 2022  


Included in Registration Fees
Refreshments during breaks, lunches both workshop days, workshop dinner and social event. 

Please note 
There are 60 seats available – first come, first serve. The workshop is meant for member institutions only.  

Jón Atli Benediktsson 

Professor Jón Atli Benediktsson was elected Rector of the University of Iceland and President of the Governing Council in July 2015.  Jón Atli Benediktsson was a professor in the Faculty of Electrical and Computer Engineering at the University of Iceland and the Pro-Rector for Science and Academic Affairs before taking office and had held several administrative positions within the university. 

Professor Benediktsson earned his Ph.D. in 1990 from Purdue University in Indiana, USA. His research focuses on remote sensing, image analysis, signal processing, and biomedical engineering. He has authored and co-authored over 400 research papers and book chapters. He is a fellow of IEEE (Institute of Electrical and Electronics Engineers) (2004) and a fellow of SPIE (2013). He is recognized as a Highly Cited Researcher since 2018 and has received numerous awards for his research and scientific papers, including the IEEE Geoscience and Remote Sensing Society’s Highest Impact Paper Award (2013). From 2003 to 2008, Jón Atli was the editor-in-chief of IEEE Transactions on Geoscience and Remote Sensing. He is currently a senior editor of IEEE’s flagship journal, Proceedings of IEEE. He served as President of the IEEE Geoscience and Remote Sensing Society from 2011 to 2012. He has been a member of the IEEE Fellow Committee since 2014. 

Professor Benediktsson is a co-founder of Oxymap, a start-up company that has developed equipment and software for the diagnosis of eye disease using digital image analysis. Professor Benediktsson has served on Iceland’s Science and Technology Policy Council from 2003-to 2005 and since 2012. He is the Chair of the Icelandic Rectors’ Conference and a member of the European University Association’s council. 


Satu Teerikangas 

Dr. Satu Teerikangas is a Professor of Management and Organization at Turku School of Economics as well as an Honorary Professor at University College London. Satu’s research centres on the management of strategic change, a research theme set at the frontiers of strategic management, organization theory and organization development. Her focus in the study of strategic change centres on the management of mergers and acquisitions (M&A) and sustainability transitions. 


Steinunn Gestsdóttir 

Steinunn Gestsdóttir is a Pro-rector of Academic Affairs and Development, and a Professor of Psychology, at the University of Iceland. She responsible for the implementation of the University’s strategy, as well as being responsible for the academic programs of the University. Her research focuses on the development and role of self-regulation in supporting healthy development in childhood and adolescence. 


Tore Tungodden 

Tore Tungodden is an assistant university director at the University of Bergen, Norway. He has held various leading administrative positions at the university, at the department and faculty level, and in the research institute. He is currently leading the steering group of UiB Tjenesteutvikling, an institutional project which focuses on cultural hacking and design thinking in nudging the university administration to become more flexible and user oriented in developing new services for staff and students. Tungodden is also a board member in the clusters Media Innovation Norway and Finance Innovation on behalf of the University of Bergen and chairman of the board of the national university newspaper Khrono. 


Berit Kollberg Rossiné  

Berit Kolberg Rossiné is the communications director at the University of Oslo. Previously, she has been communications director at the Norwegian Directorate of Health, where she has also worked with crisis communication, digitalisation, and health campaigns in areas such as tobacco, mental health, stroke, and alcohol. She is concerned with using communication as a strategic tool to achieve goals – whether you’re about getting people to quit smoking, recruiting students, or facilitating communication at a university. She will address the challenges and joys of working with strategic communication at a university. 


Marianne Granfelt 

Marianne Granfelt obtained her PhD in Physical Chemistry from Lund University. She taught at Universities in Sweden and Australia where she was a post-doctoral fellow at the University of South Australia, in Adelaide. Coming back to Sweden she held a lecturing position and later a position as Head of Administration at Linköping University. This was followed by a position as University Director of Lund University. She was the Secretary General of the Association of Swedish Higher Education (SUHF) between 2012 and 2016. 

Since 2016 Marianne has worked as a consultant to several Swedish universities and the European Commission. Marianne Granfelt has been a member of the board of the International Association of Universities (IAU) and of the Nordic University Association (NUS). 


Søren Barlebo Rasmussen 

Søren Barlebo Rasmussen has a degree in Management and Information Technology from CBS, Denmark, and a Ph.D. in science studies with a focus on research management, research policy, and the application of research. He has been employed as a researcher/associate professor at CBS and has built up his own research group with a focus on research and university management, as well as the broad societal context. In addition, he has also been head of the department and dean at CBS. 

He has been a consultant for the last 15 years and has primarily worked in the Danish and Norwegian universities and health sectors. Most of the projects have dealt with the development of strategic management, management development, and governance. In this context, he has particularly worked with the development of top management teams. Over the years, Søren has completed more than 200 long-term leadership development courses, and he has written several research articles, as well as pedagogical and practice-oriented management and strategy books on these topics. 

About Reykjavík

Reykjavik is Iceland’s capital city and is by far the largest community in Iceland, with a total population (including the neighbouring towns) of about 200,000, which is about 60% of Iceland’s population of 360,000 people. Despite being a relatively small city Reykjavík has a bit of a metropolitan vibe with a surprising variety of cultural and social happenings as well as an abundance of trendy restaurants, cafes, and bars. Due to its size and population, Reykjavík is regarded as a safe city and the downtown area is easily traversed by foot. 

It’s a great place for a city break and makes an ideal base of operations for going on day tours of nearby regions such as South Iceland, the Snæfellsnes Peninsula or the Westfjords. 

Accommodation Options

Reykjavik offers a variety of accommodation options from five-star hotels to guesthouses.  The city has three main Hotel Chains – ÍslandshótelCenter Hotels and Icelandair Hotels. All have a variety of hotel options. We recommend our guests have a look at hotels in or near the centre. The workshop venue is in the heart of old Reykjavik and the University of Iceland’s campus is within walking distance from the venue. Accommodation options can be found on the above hyperlinked hotel chain websites as well as on For our most budget minded guests, we recommend having a look at alternative hostel bookings or Airbnb. 

Below is a (non-exhaustive) list of hotels in the centre of Reykjavik, all within walking distance to the venue.
Center Hotel PlazaHotel HoltHotel Reykjavik Marina and, Radisson Blu 1919 Hotel 

Accommodation Discount Codes

Íslandshótel Hotels
For 10% off bookings for Íslandshótel hotels book via this link using code HI0922. The code is valid for bookings made for August 30-September 3, 2022. 

Flights to Iceland

Iceland is situated in the middle of the Atlantic Ocean, midway between Europe and North America, and is easily accessible with high frequency of flights to and from the country. International flights arrive at Keflavik Airport, located 50 km south of Reykjavík city. 

Iceland is a member of the EEA Agreement and an associated member of the Schengen Agreement. Iceland joined the Schengen states on March 25, 2001, with an agreement of 26 states to abolish checks at their common borders on the movement of persons and facilitate the transport and movement of goods at those borders.


At the time of writing (April 5, 2022) all COVID-19 measures at the Icelandic border have ended.  Thereby no COVID-19 prevention measures are in place at the border, regardless of whether individuals are vaccinated or unvaccinated. See for further information on travel to and within Iceland and the status of COVID-19 measures in Iceland. 

Please be sure to check the latest information on COVID-19 prevention measures in Iceland in due time before your travel! 

Transport from Keflavik Airport to Reykjavík

Airport Direct and Reykjavík Excursions operate bus services between the airport and the city centre. Buses are located right outside the arrival hall and information desks and ticket sales are located inside the arrival hall. The journey takes approximately 45-50 minutes and there are a few bus stops before reaching the city centre.  

Taxis are plentiful at the airport and located right outside the terminal building. The taxi fares are approximately ISK 16.000, one way, between the airport and the city centre. 

What to do in Reykjavík?

You’ll find museums and galleries throughout the city, with presentations ranging from Viking relics to modern art exhibitions. As with the country in general, the city of Reykjavík is one of the contrasts. Here, charming historical buildings of stone and wood mingle with imaginative modern architecture such as the Harpa Concert Hall and Conference Centre. Most restaurants, clubs, cafés, and bars in Reykjavík are located on or around the main shopping street Laugavegur, so no one must search far to find a venue to his or her taste. This density gives the Reykjavík nightlife a unique feel, and its reputation for liveliness is well deserved—especially during the seemingly endless summer nights. 

Do Like the Locals

Iceland is well known for its geothermal heat that is used for heating, ranging from houses to swimming pools and hot tubs. Reykjavík (meaning “Smokey Bay” in Icelandic) is no exception to this and there are no fewer than seventeen geothermally heated swimming pools, and even more hot tubs, within the capital area.  Going to the swimming pool and just soaking in the hot tub is a favourite pastime of Icelanders. 

Click herefor info on the most popular geothermal swimming pools in Reykjavík. 

Currency in Iceland

The currency in Iceland is the Icelandic krona. You can exchange your currency for Icelandic krona at the exchange offices located at the arrival terminal and at bank branches. Icelandic banks provide foreign exchange and tend to offer much better rates than the airport. 

Visa and Mastercard debit and credit cards are widely accepted in Iceland. American Express is accepted as well, though not as widely. 

The official exchange rate of the Icelandic Central Bank can be found here. 

Pharmacies, Emergency and Medical Help

The emergency phone number in Iceland is 112. The location of the nearest ER to the university’s main campus (Landspítali Fossvogi) can be found here. 

For non-emergency medical assistance contact Laeknavaktin (phone number +354 1770), the location can be found here.Walk-in hours are 17:00-23:30 during the week and 9:00-23:30 on weekends. 

The European Health Insurance Card is valid in Iceland. Pharmacies are called “Apótek” and are open during normal business hours, some are open longer. The location of pharmacies in Reykjavík can be found here. 

Tap water is safe to drink in Reykjavik as well as throughout Iceland. We recommend using a reusable water bottle to fill up with tap water during your stay. 

Local Organizers

For questions regarding the workshop programme, venue, and event management

Pálmi Gautur Sverrisson (Event Management)

Sigríður Björk Gunnarsdóttir (Local Organizing Committee)


Registration and Payments

For questions regarding registration and payments

Athygli PCO (Registrations and payments)


NUAS Faculty Administration Group

Minna Domander (NUAS Group Committee Head)